Authors

• Shashi Kapoor, Assistant Professor, University Business School, Panjab University Regional Centre, Ludhiana, Punjab
• Ashish Saihjpal, Assistant Professor, University Business School, Panjab University Regional Centre, Ludhiana, Punjab
• Meenu Saihjpal, Assistant Professor, University Institute of Legal Studies, Panjab University, Chandigarh

In 2014, the Street Vendors (Protection of Livelihood and Regulation of Street Vending) Act was enacted and extended across India, which was eventually applicable to the Union Territory of J&K and Ladakh in the year 2019. The present paper makes an attempt to study the levels of awareness of the street vendors of Ludhiana city of Punjab pertaining to the different stipulations of the Act. Levels of awareness are decomposed into general awareness, awareness related to the rights and awareness related to the duties. The study also explores the demographic and socio-economic conditions of these vendors. Primary data was collected from all the four zones of the city (September to December 2020) through a questionnaire from 605 respondents. Based on their response awareness scores are estimated and quantified into low, medium and high. The analysis has revealed that most of the vendors are of middle age, married and have large families to support and they earn low income. It is further revealed that vendors have negligible general awareness about the Act and their rights, along with a moderate level of awareness about their duties.